The UK competition regulator ordered Google on June 17 to provide greater transparency on how its search rankings work, as part of its drive to secure a “fairer deal” for businesses.
The move by the Competition and Markets Authority (CMA) was made amid concerns over the U.S. tech giant’s dominance.
According to the new rules, Google must rank organic search results using objective criteria, increase transparency around rankings, introduce clearer complaint processes, and allow users to transfer their search data to authorized third parties.
The CMA had assigned “strategic market status” to Google, which receives more than 90 percent of search queries in the UK….
